We review your traffic buying and monetization side by side, find where margin is lost, and show you what to change.
Not ready? Get a free snapshot of your domain
Give us a domain. Within one business day you get a one-page scan of what we can see from outside: ad presence, landing pages, monetization tags and site speed. It comes with three fixes you can make yourself. No account access, no call required.
It's the same document our clients get on day one. If it shows nothing worth fixing, we'll tell you that too.
What we can see from outside. Ad presence, landing pages, tracking tags, site speed. Ready within one business day.
What we find inside your accounts. Margin leaks, traffic quality, structure and monetization issues, with a fix list ranked by impact. See a sample audit
Most publishers who buy traffic lose margin in the same three places. None of them show up in the traffic source's dashboard.
Sources, placements and widgets bought at full price that send visits which never reach the money element.
Cost per visit and RPS compared once a month instead of daily, so losing sources run for weeks.
One ad network or one search feed carrying everything, with RPM unknown by category and no test of what else the page could earn.
Every audit covers the same three layers, in the same order.
Start with the audit. Build and Monitor are scoped on a short call.
Two weeks inside your ad accounts. You get a written list of where spend is leaking, what to fix first, and what each fix is worth.
Fee credited toward Build if you start within 30 days.
Secure checkout by Stripe. See a sample audit
We implement the roadmap with your team: tracking, campaign structure, creative testing, reporting.
1–2 channels from €12k · 3–4 from €20k · 5+ custom
Book a callMonthly review of every channel, a short report, and a call when something moves.
1–2 channels €1,500 · 3–4 channels €2,500 · 5+ custom
Book a callFounder
Ten years in performance marketing. Has overseen $70M in media spend across 10 channels, run more than 100 sites, and worked with 50 clients.
LinkedIn: TODO(JS)
Partner, Performance & Growth
Has managed eight-figure monthly ad budgets across Google, Meta, TikTok and native, and ran high-volume AFS and AFD search monetization with automated traffic routing. Former Google Ads strategist with Accenture.
No kickoff deck, no discovery phase. The audit starts on payment.
Payment clears, your workspace is created, and you get the intake form with the access checklist.
You grant read access using the step-by-step checklist. We tell you what's still missing.
Once access is in place, your start date is confirmed and the first data load runs overnight.
15 checks with your numbers behind each one, walked through on a call.
A written list of where spend is leaking, what to fix first, and what each fix is worth. The fee is credited toward Build if you start within 30 days.
Every check in the audit is something we've already made work for clients. It's a track record, not a framework.
We built the media-buying automation platform our own team runs on. Tracking, server-side events and integrations across every major traffic source.
Landing pages, message match and testing at scale across 100 sites, on traffic we were paying for.
Search, display, affiliate and direct advertiser revenue, with direct relationships at the large platforms and networks you'll be buying and monetizing on.
Read access to your traffic source accounts, analytics and monetization partner reports for the audit. Build needs edit access to your traffic source accounts and a way to deploy tags or code. All work happens in your accounts, so you keep everything when we're done.
Your account data is processed on servers in Helsinki, Finland (Hetzner). We use Anthropic's Claude through its commercial API to help analyse data. Under Anthropic's commercial terms, your data is not used to train their models, and we never use it to train anything ourselves. We keep your data for the length of the engagement plus TODO(JS): N days, then delete it. You can ask us to delete it sooner at any time.
No. Build sets up the system and hands it over. Your team or your existing buyers run it. If you have no one to run it, we'll talk about Monitor.
One 45-minute call per week and a few async questions.
Then we'll say so, on the call or in the first week, and refund what hasn't been delivered.
Start the audit above and your workspace is live in a minute, or start with the free snapshot.
Start your audit